Press Releases

Press releases are relatively new to me. I contacted Webwire and submitted my first press release to coincide with the launch of Stags! on Kindle. I then issued another one for the paperback.
 
There is automated software available to manage these, and that is something I will consider going forward.
 

Kindle Opens Up New Opportunities As Author Launches Comic Stag Weekend Novel

Whaley Bridge author Michael Madden has taken advantage of the revolution in publishing to launch his debut novel “Stags!”.

Stags! on Kindle

In the past self-publishing usually involved a huge outlay up front. Now, however, if an author is prepared to do their own editing, they can quickly and easily make their book available on Kindle for free.

“I submitted my manuscript on Saturday, and by Sunday it was available for sale. And with Kindle, there is no need for formatting or typesetting, so it really is a simple process,” said author Madden.

“Drinking, football, women. A hilarious window into the world of blokes being blokes” is the strapline of the book, and it is a challenging genre as the author explained.

“Many literary agents and publishers are of the opinion that there is no market for this kind of male orientated comic fiction, and that is why there are no books in this area. This is almost a self fulfilling prophesy, but with Kindle I can get the book out there to test the market myself, and it has cost me nothing,” said Madden.

Stags! centres around a group of lads who meet regularly to discuss women, football, and anything else that springs to mind, over a beer. With Soccer Saturday playing in the background, and opinions on City and United being shared, it is a scene that plays out regularly in many Manchester pubs.

“They are a group of fictional characters, but they will be familiar to anyone who has spent any time in a local pub. From best man Pete, to the rather unpredictable and somewhat dangerous Bird, they will all be recognisable,” explained Madden.

The book is based on an illicit stag weekend in Amsterdam, complicated by the need for a fake passport for the groom. There is the drama as the truth is revealed, and a blow by blow account of drinking, drugs and prostitution in Amsterdam’s red light district.

The book will also be available in paperback in April 2011, and readers can view the first six chapters at Stags!

The author can be contacted at Michael Madden

 

Createspace Provides Paperback Opportunity To Complement Kindle For Comic Stag Weekend Novel

Whaley Bridge author Michael Madden launched his debut novel “Stags!” on Kindle earlier this year, and now he has produced the paperback version using the Amazon backed Createspace program.

Stags! on Kindle

In the past, self-publishing usually involved a huge outlay up front. Now, however, if an author is prepared to do their own editing, Createspace provides all of the tools required to produce a quality paperback for very little outlay.

“Having already proof read my manuscript for Kindle, the process for getting it out there in paperback was really quite straightforward. Createspace provides templates to ensure that layouts and margins are correct, as well as a huge range of cover designs for the author to upload their illustrations or photographs and text,” said author Madden.

“Drinking, football, women. A hilarious window into the world of blokes being blokes” is the strapline of the book, and it is a challenging genre as the author explained.

“Many literary agents and publishers are of the opinion that there is no market for this kind of male orientated comic fiction, and that is why there are no books in this area. This is almost a self fulfilling prophesy, but with Createspace I can get the book out there to test the market myself, and it has cost me less than £40,” said Madden.

Stags! centres around a group of lads who meet regularly to discuss women, football, and anything else that springs to mind, over a beer. With Soccer Saturday playing in the background, and opinions on City and United being shared, it is a scene that plays out regularly in many Manchester pubs.

“They are a group of fictional characters, but they will be familiar to anyone who has spent any time in a local pub. From best man Pete, to the rather unpredictable and somewhat dangerous Bird, they will all be recognisable,” explained Madden.

The book is based on an illicit stag weekend in Amsterdam, complicated by the need for a fake passport for the groom. There is the drama as the truth is revealed, and a blow by blow account of drinking, drugs and prostitution in Amsterdam’s red light district.

The key to success is marketing, and the author has already identified his targets.

“The radio station Talksport as well as lads magazines such as Zoo and FHM are where I expect most of my readers to come from, although the strapline has certainly encouraged a lot of women to take an interest too,” explained Madden.

Stags! is available at Amazon.com as well as Amazon.co.uk and eBay. Stags! on Amazon The Readers can view the first six chapters at Stags!

The author can be contacted at Michael Madden

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